Silver metallic text on black background reads 'IOANA MAR'.
art director. concept creative. scroll for more.
art director. concept creative. scroll for more.
About Title

International Art Director based in Bucharest, Den Haag, Hamburg, Zürich.

  Studied strategy, fell in-love with typography,  
  stuck to concepting across 6 different countries/ țări/ landen/ paesi/ 国/ Länder.  

Selected Works Title
Selected Works Title

Antiquarians Zürich

.

Ochsner Sport

.

Pokémon GO

.

Galaxus

.

UNICEF

.

Swisscom

.

Valiant Bank

.

Antiquarians Zürich . Ochsner Sport . Pokémon GO . Galaxus . UNICEF . Swisscom . Valiant Bank .

New York Festivals Trophy Gold
ADC Bronze Cube
A man with a mustache and tattoos wearing black gloves is working with a tattoo machine at a table in a library-like setting with many shelves of books in the background.
A man with a mustache and tattoos wearing black gloves is working with a tattoo machine at a table in a library-like setting with many shelves of books in the background.

01/ Antiquarians Zürich

Antique Tattoos

Gold NewYork Festivals. Bronze ADC Switzerland.

Young ADC PrintGold Cube
Dear Thief GIF
Dear Thief GIF

02/ Galaxus Germany

Dear Thief,

Gold Young ADC Switzerland

Ochsner Sport - The Billboard Workout thumbnail
Ochsner Sport - The Billboard Workout thumbnail

03/ Ochsner Sport

The Billboard Workout

Award Case. Brand Activation. PR stunt.

PokémonGO Poland TVC Thumbnail
PokémonGO Poland TVC Thumbnail

04/ Pokémon GO

It’s your turn

International campaign. Brand activation.

Swisscom Ready Together Video Thumbnail
Swisscom Ready Together Video Thumbnail

05/ Swisscom

Ready Together.

Repositioning campaign. Integrated.

Miller Moves - Prototype
Miller Moves - Prototype

06/ Miller Genuine Draft

Miller Moves

Silver Graphis Award. Merit The One Club Award.

More projects
Swisscom Logo
Zürich Tourism Logo
Galaxus Logo
Valiant Logo
PokémonGO Logo White
Ochsner Sport logo in black and white with red accents.
Migros Logo
UNICEF logo