UNICEF #BeTheGoodNews
/TVC /integrated
The last few years have been a cascade of bad news. It feels as if we are moving from crisis to crisis, catastrophe to catastrophe, overwhelming people who no longer know how to deal with all the suffering around them.
The only way to stop bad news is to do something about them, no matter how small. So, this Christmas, UNICEF gives everyone an opportunity:
IN A WORLD FULL OF BAD NEWS, BE THE GOOD NEWS.
Credits:
Sr. AD/ Kay Owe
Sr. CW/ Mat Owen
CW/ Paris Nikiforakis
AD/ Ioana Mar
AD/ Morten Marmulla