Swisscom SURE – The On/Off Insurance
/branding /concept /launch /integrated
Swiss people are some of the most insured in Europe. Accident insurance, lawyer insurance, one-fancy-vase-that-you-inherited-from-grandma insurance… it’s all paperwork and fineprint without any flexibility. In this kind of market, coming up with a new insurance might be overkill. But not if it’s the only one that gives you the flexibility you never had. The flexibility to switch it On and Off.
And bonus points: It comes from Swisscom!
From concept to design:
We knew we had to highlight the USP of this insurance from launch and in each piece of communication.
Once that was figured out it was only a matter of time until we got the final design.
Proposal:
We went through multiple rounds that were put to test by the client. Ultimately settling on a visual language that leans on the On/Off button.
Final push:
The last steps of the project are a product of love from many art directors and graphic designers – with a sprinkle of humour from our copywriters.
Credits:
ECD/ Marcin Baba
ECD/ Micha Seger
AD & Concept/ Ioana Mar
Sr. CW/ Kelsang Gope
AD/ Nadja Tandler
Jr. AD/ Carina Kienzle