Preventivo by Rossman

/Rebrand & service design

The brief: Preventivo is a condom sub-brand that belongs to Rossman. They are one of the cheapest brands on the market and oftentimes (because most of Rossman’s clients are women) they are bought only by female customers. This, unfortunately, doesn’t show on their packaging and communication, nor in what they could offer for their predominantly-female target.

Solution: Create a condom package that takes you home, safely, after a night of fun. No need to stick around for breakfast.