#MillerMoves

/packaging design /prototyping /integrated

Awarded – Young Ones/ Merit

We visually celebrate the most famous dance moves of African American and Hispanic communities by bringing them to the new Miller packaging. Giving credit where credit’s due.

Using the scanimation technique, we create the first interactive beer can and bottle with the moves that we all have known for a lifetime. Complimenting it with the #MillerMoves hashtag.

Just twist the label, learn the moves and show us what you’ve got.

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