Swisscom – WayBack Plan
/stunt /digital /f*ck social media
Swisscom is all about keeping connected, where-ever you are. But even the biggest GSM company of Switzerland must admit that too much internet isn’t always good. And, of course, the absence makes the heart grow fonder.
The launch:
OOH overnight billboards and digital OOH that would announce the blackout.
Credits:
CW/ Joss Arnott
CW/ Paris Nikiforakis
AD/ Ioana Mar